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استراتژی بازاریابی - فیلیپ كاتلر
استراتژی بازاریابی
آینده به روی افراد و سازمان هایی كه یارای گریز از جاذبه ی گذشته را ندارند، بسته خواهد بود.((مایكل پورتر))
گروه طراحی قالب من گروه طراحی قالب من گروه طراحی قالب من گروه طراحی قالب من گروه طراحی قالب من گروه طراحی قالب من
درباره وبلاگ


sbu یا همان Strategic Business unit به معنای واحد استراتژیك كسب و كار میباشد.. ما در این وبلاگ قصد داریم به تمام ابعاد یك تجارت حرفه ای بپردازیم و از سیستم های مدرن روز دنیا بهره مند شویم... همراه ما به دنیای كسب و كارمان انرژی ببخشیم...

مدیر وبلاگ : نغمه دیندار
نویسندگان


فیلیپ کاتلر (به انگلیسیPhilip Kotler) ‏ (۲۷ می ۱۹۳۱ در شیکاگو) یکی از سرشناس‌ترین بازاریابان جهان و پدر بازاریابی مدرن است. وی ۳۴ جلد کتاب و بیش از یکصد مقاله در این حوزه منتشر کرده که بسیاری از آنها به زبان‌های مختلف ترجمه شده است. کتاب اصول بازاریابی، همچنان به‌عنوان یکی از معتبرترین مراجع در این رشته به شمار می‌رود.


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منبع: ویكی پدیا




نوع مطلب : فیلیپ كاتلر، 
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نغمه دیندار
چهارشنبه 18 شهریور 1394
پنجشنبه 26 مهر 1397 02:44 ق.ظ
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شنبه 14 مهر 1397 01:38 ب.ظ
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یکشنبه 8 مهر 1397 12:31 ق.ظ
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سه شنبه 3 مهر 1397 04:08 ق.ظ
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دوشنبه 2 مهر 1397 02:11 ق.ظ
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پنجشنبه 20 اردیبهشت 1397 12:59 ب.ظ
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دوشنبه 17 اردیبهشت 1397 01:51 ب.ظ
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یکشنبه 2 اردیبهشت 1397 08:36 ب.ظ
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شنبه 1 اردیبهشت 1397 11:55 ق.ظ
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یکشنبه 26 فروردین 1397 06:55 ب.ظ
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چهارشنبه 22 فروردین 1397 03:45 ق.ظ
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سه شنبه 21 فروردین 1397 09:13 ب.ظ
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پنجشنبه 16 فروردین 1397 03:58 ب.ظ
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پنجشنبه 16 فروردین 1397 12:40 ق.ظ
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دوشنبه 13 فروردین 1397 08:12 ب.ظ
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پنجشنبه 9 فروردین 1397 12:03 ب.ظ
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سه شنبه 1 اسفند 1396 07:05 ق.ظ
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سه شنبه 17 بهمن 1396 07:57 ق.ظ
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دوشنبه 16 بهمن 1396 11:37 ب.ظ
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دوشنبه 6 آذر 1396 10:00 ب.ظ
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دوشنبه 22 آبان 1396 06:01 ب.ظ
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شنبه 1 مهر 1396 08:16 ب.ظ
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